Marketing
Do you know the difference between "Marketing" and "Advertising"?
Many people and businesses see marketing and advertising as the same thing.
When broken down they are very different beasts.
Marketing:
Put as simply as possible is the accumulated processes of making your product or service stand out, appear compelling or enticing to a set consumer group or demographic.
Advertising:
On the other hand can be defined as a subset or process within the overarching definition of marketing as the vehicle you use to deliver your marketing message to its intended recipients.
Eg. Your business has a Logo and Catchphrase.
This is Marketing as it builds a perception, market position or brand of your business.
You then put this Logo or Catchphrase onto a sign out the front of your business.
This is classed as Advertising as the sign is the vehicle used to create awareness for your marketing message which is your Logo.
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There are so many forms of marketing out there and we would be crazy to try and offer them all.
However what we do offer is diverse and strategic plans that utilise different forms of marketing and advertising that will suit your business.
You business may be similar to others, have a similar product and service. It most likely targets the same type of clients as the other businesses.
What we do is help you set your business apart from the rest and highlight the uniques reason why they should choose you and not your competition.
Every business has something that sets it apart.
We start with a deep dig into your previous marketing to identify what has be tried and tested previously, what has worked and what hasn’t, and find the “WHY”.
We do this with our Groundhog Digital – Deep Dig Document.
If you’d like to go through this document yourself please feel free to Book a Call below and we will send you an email with the link and follow it up with a FREE 30 minute analysis call to go through it in detail with you.
Overall, our goal is to help you achieve your business objectives by developing and executing effective marketing strategies that deliver results.
Are you using the right marketing or advertising to suit your business?
Don’t get lost trying to marketing in every direction!
Some of the different types of marketing commonly used.
- Advertising
- Branding and Identity
- Content Marketing
- Conversion Rate Optimisation
- Customer Relationship Management (CRM)
- Direct Response Marketing
- Digital Marketing
- Email Marketing
- Event Marketing
- Integrated Marketing Communications
- Market Research
- Marketing Analytics and Reporting
- Marketing Automation
- Marketing Strategy
- Mobile Marketing
- Out-of-Home Advertising (OOH)
- Pay-Per-Click (PPC) Advertising
- Product Marketing
- Referral Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimisation (SEO)
- Social Media Marketing
- Video Marketing
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